“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’ –Hillman Curtis
I do not share this kind of work often enough. Did you know I take branding and marketing images? Well, I do! My background is in architecture and urban planning so capturing and celebrating spaces is one of my favorite things. This shoot was exterior images only. The shoot happened this time of year because my client was eager to get some updated shots for their portfolio. While the winter is not always the most ideal time to shoot, it is great because the foliage is gone and the buildings can be front and center.
In a shoot like this, I head to the site at dawn and dusk to capture the building with different light and give my client image choices. I walk the site and aim for a few details and different perspectives.
I love when I can get some traffic, taillight blur and show some action on site. This helps the business look busy and active, especially for a site that needs to market a full service, on call operation. I also focus a few shots on context so I can communicate where this spaces lives in relation to its environment. THIS hospital is in the middle of things, a part of its neighborhood and a resource for the community.
Thank you Swedish Medical Center for having me photograph your facility. I look forward to working with you again.