“There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” – Phil Libin, CEO of Evernote.

I don’t do typically this, BUT.  I want to share this company, Mission Critical, with you on veterans day.   They focus on creating products specifically for dads, designed in a way that is both functional and fashionable.  Started in 2013, they have grown fast and done so organically.  That is where I come in.  I went to college with these two and I believe in them and what they are doing 100%.  We have a two month old and have loved the baby carrier, diaper bag and backpack.  We use them all, and I say WE because that is important in my house.  The products are designed for guys but they work for both of us.  If you get a chance, check out their site, get a product or just share their information with a friend.

Website Link Here.  Enter coupon code VETERANS at checkout for a free accessory with your purchase.

Find their Facebook Page here

Below are some images from a recent photo shoot done in Boulder, Colorado while they were in town visiting family.

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.” —Nolan Bushnell, entrepreneur.